Bills extend Toronto series for another five years

Updated: January 29, 2013

The Buffalo Bills will continue playing
north of the border in Toronto at least once each of the next five years.

Rogers Media and the Bills on Tuesday announced a renewed five-year
partnership, which begins in 2013 and runs through 2017. Under the agreement,
the Bills will play a total of six games — five regular season games and one
preseason game in 2015 — at Rogers Centre in Toronto.

“Rogers Media is committed to producing and delivering premium sports content
and experiences for fans,” said Keith Pelley, president of Rogers Media. “We
are ambassadors of the NFL and are continually assessing the market to bring
that true NFL experience to Canadians. We created a benchmark for our game
last season with a first-rate pregame festival and halftime show, and look
forward to building on that over the next five years.”

The Bills began playing games in Toronto in 2008, matching up against the
Steelers in the preseason and the Dolphins during the regular season. The team
has played a regular-season game at Rogers Centre each year since and also had
one preseason game in the Canadian city in 2010.

“The Bills partnership with Rogers Media is key to our franchise’s
regionalization plan and we are excited to continue it for years to come,”
said Bills president and CEO Russ Brandon. “Our regionalization efforts have
strengthened the franchise’s foothold in Western New York by supporting our
efforts to further develop our fan base in Toronto and Southern Ontario.”

Buffalo suffered a 50-17 loss to Seattle in Toronto on Dec. 16, 2012.