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Updated: May 18, 2020

We recently hosted a virtual briefing as part of our new Peer Network series on the impact of COVID 19 on the automotive industry and marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search Planning at Volvo.Trevor has spent over two decades at Volvo US in a variety of different roles. custodia iphone He began his career as Volvo’s Global Marketing Analyst and helped to bring their first SUV cover indistruttibile iphone 5 to market, the award winning XC90.Hettesheimer currently focuses on reporting and presenting predictive analytics based on Volvo’s KPI’s. Hettesheimer is also responsible for Volvo’s paid search marketing and SEO activities in the US.In the briefing, which is part of our new Peer Network initiative, Hettesheimer shares insights and data on how COVID 19 has dramatically changed business at Volvo. iphone hoesje This is really impacting every nation on the planet. custodia cover iphone From an economic standpoint, many economists agree that the world is facing the most serious challenge since WWII ended.”Hettesheimer went on to note that while the government stimulus package of 2 trillion cover iphone 7 onda di kanagawa dollars cover iphone 7 pusheen will stem the initial economic tide of the virus, more money will soon be needed as the crisis drags on.”As marketers, even how we’re working has seen drastic change,” Soft Silicone Rubber Back Cover custodia “While Volvo is already an innovator in the automotive sector with a well established remote working and distributed workforce even before the setup, we’ve never had 100% of our employees working from home at the same time.”Volvo’s headquarters custodia For Apple iPhone 7 Leather Flip are just outside of New York City, which was still the epicentre of the virus at the time the briefing was recorded. and Europe temporarily shut down and this, combined Disney Stitch AirPods custodia with the remote work environment, has had a significant impact on the way Volvo has been approaching company collaboration and marketing. In looking at the automotive industry pre and post virus, there has been a sharp drop in Stitch and Toothless" iPhone custodia the automotive sales forecast. Power AssociatesThe stock market crashed on February 20th after reaching record highs in early Februaryand continued a precipitous drop through February 28th. custodia cover iphone Additionally, most global markets were impacted due to LED Flip Wallet Cover custodia an oil price war between Russia and the OPEC nations led by Saudi Lilo and Stitch 10 iPhone 11 custodia Cover Arabia. with higher production costs.As a result of this, automotive industry sales were down 41% in March 2020 CRACKED OUT GLASS BATMAN THE DARK KNIGHT 3 Cover iPhone 5 / 5S / SE compared with the previous year.Impact of COVID 19 on Volvo’s marketing planThe first step Volvo iphone 6 cover bellissime took DISNEY COLLECTION Apple iPhone 7 Plus in response to the virus, was to understand the scale and severity of its impact on their CONVERSE ALL STAR LOGO Cover iPhone 5 / 5S / SE sales and service business. They took inventory of their dealerships and assessed CLAPTRAP BORDERLANDS SPECTIUM Cover iPhone 5 / 5S / SE who could remain open in some capacity for sales and who could remain open cover iphone 7 music for service.They found that, regionally, as many as 98% of Volvo’s dealerships across America were closed.Volvo also assessed which dealers could continue doing business online for sales and looked at ways they could safely deliver cars to people or allow consumers on lockdown to get their cars serviced.From there, they attempted to Stitch Disney Leather Wallet iPhone 4 forecast sales in the new pre pandemic landscape. They did this by looking at consumers’ ability to shop and at their finances. The assumption was that Stitch Ohana Cover custodia For IPhone consumers who had the means to buy a car and the ability to leave their house to shop, would do so.Volvo then attempted to determine the business impact of the virus through the end of 2020, designating four phases of retail sales assumptions as follows.Using the above assessment, The Best Lilo and Stitch Quote" iPhone Hettesheimer noted that the most significant drop in sales would likely occur in April, with a Max XR X Leather Flip custodia Wallet Cover potential drop in sales of 60 80% below what was forecasted CLUB DEPORTIVO GUADALAJARA CHIVAS 7 Cover iPhone 5 / 5S / SE at the start of 2020. custodia cover huawei The forecast for the remainder of the year was assessed as follows:May/June: cover iphone 6 rosa glitter Second recovery phase where daily rates of new infections/death are at the DEATH THE KID FACE SOUL EATER Cover iPhone 5 / 5S / SE peak or declining.